For me, a campaign "working" isn't enough on its own. I want to understand why it works, which segment is actually converting, and whether every dollar of spend is being measured correctly.

I hold an M.Sc. in Business Engineering from Yıldız Technical University; that academic background feeds a process- and data-driven approach to marketing.

Over 5 years at a digital agency I delivered performance marketing and analytics products for 10 global brands. On a paid acquisition campaign I ran 4 audience segments × 5 creatives × 5 copy variants in parallel, cutting cost per install from ₺100 to ₺7 (a 93% drop in two weeks). I mapped the customer journey, built 6 behavioural segments with automated Mailchimp flows, contributing 250 new customers a month on a single B2B brand. I built automated Looker Studio reporting systems for 10 global brands.

I now bring that same data-driven approach to freelance SEO, ad management (Meta & Google Ads) and social media management. I don't stop at setting up a campaign — I diagnose the problem, compare technical options, and report the outcome in measurable terms.

I currently work as an AI Product Manager on Turkish LLM development. On a Turkish marketing LLM project I designed a 200,000+ row synthetic dataset and fixed 12 metric inconsistencies in the evaluation pipeline — that technical depth carries into how I use data and automation in marketing too.